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Virtually all leading business experts agree that market research is important. The world is constantly changing, and as a society we are constantly updating our thinking and discovering new experiences – largely due to the overwhelming bombardment coming from media and technological innovations which hit the market every day. As such, new values and behaviours… Read more »

  Webdesign Inspiration helps entrepreneurs to be inspired, their team of experts hand-pick the best new web designs from all over the world. Check out their site to gain some inspiration, here: Webdesign Inspiration Once inspired, did you know BusinessMatch can reduce marketing costs by about 35% when you use our free competitive tendering platform? We have a… Read more »

This is a great example of how a charity uses its website homepage to drive donations Why does it work?   The clear Donate today message is powerful and instantly grabs your attention Video stories from the team demonstrate the heartfelt stories of helping people in their time of need The site allows visitors to get… Read more »

  CONTENT & APPEARANCE Effective Communication of your Brand and USP Relevant & Topical Content for your target audience Complete Contact Information Effective use of Video ( e.g. How to Guides / Tutorials / Profiles ) FAQs Privacy Policy / Terms & Conditions Testimonials & Reviews Business Hours Support marketing materials Regular and engaging Blogs… Read more »

Let’s face it, sometimes you have to communicate messages that aren’t particularly exciting. How do you make sure the audience will want to watch that content? Based on my experience it’s all about having a full understanding of your audience that goes beyond what they think of your product or service. Amongst other things, you… Read more »

Connecting with your audience is not an easy task, here is an excellent example of how a website homepage can powerfully articulate audience engagement Why does it work?   The homepage design layout is impactful, featuring different projects to “connect” people to get involved The donate and adopt page stands out encouraging visitors to visit… Read more »

When you run an online campaign for your product or service offer, you are likely to want to bring interested visitors to your website.  But not just any part of your website, rather to a specific, consciously designed page that explains in more detail how your offer would benefit potential clients…and most importantly what they… Read more »

A couple of years ago I met the Marketing Manager of a petro-chemical company. He was very excited about a viral ‘success’ the company had achieved with one of their videos – almost 2 million views. But he was less ebullient when I asked him how that had translated into sales; in a nutshell, he… Read more »

  The winners of the 2016 edition of the Website of the Year award – are revealed on websiteoftheyear.co.uk 228 websites were nominated in 19 categories, scoring is based on content, navigation, design and recommendation intention. If you are looking for a new website or to develop your existing one? Let BusinessMatch help you find the… Read more »

We recently ran a pitching process for a new website project for Cheltenham & Gloucester Hospitals Charity. It was a real eye-opener for the wide variation in pricing out there with no apparent relation to features or benefits being proposed. The charity had a pretty tight specification, a reasonable budget and a timetable of a… Read more »