bm-web-bannercorpwebcheck

 

CONTENT & APPEARANCE

  1. Effective Communication of your Brand and USP
  2. Relevant & Topical Content for your target audience
  3. Complete Contact Information
  4. Effective use of Video ( e.g. How to Guides / Tutorials / Profiles )
  5. FAQs
  6. Privacy Policy / Terms & Conditions
  7. Testimonials & Reviews
  8. Business Hours
  9. Support marketing materials
  10. Regular and engaging Blogs
  11. Call to Action Buttons

 

TECHNICALITIES

  1. Appropriate CMS ( Content Management System )
  2. Good reliable & fast hosting
  3. Google Analytics Integration
  4. Search Function
  5. Compatability on Smartphones/Tablets
  6. Search Engine Optimised – i.e. can people find it?
  7. Logical / Straightforward Navigation
  8. Internal ( employee ) only functionality
  9. Online chat functionality

 

MARKETING FUNCTIONALITY

  1. Integrated Social Media capability
  2. Integrated Content Marketing
  3. Can the user share relevant content
  4. Effective source of new prospects
  5. Effective ecommerce functionality
  6. Advanced Payment Options
  7. Detailed Shipping Information & Returns Policy
  8. Integrated email marketing capability
  9. Effective analytics and reports
  10. Event / Newsletter registration